From illustrators to Instagram influencers, we have had a range of talent in our store window and are especially proud of our current display.
The idea & execution of our latest, Satellite of Love, Window
Our spring window at Joy Everley is more than just a display. For us, it was a chance for a local talent to grow our theme from the Telstar Collection into a beautifully conceptualised -well thought out- campaign, SATELLITE OF LOVE. The campaign concept came from London based photographer Tom Selmon, who explored the idea of self expression by casting a non-binary model and chose to highlight a Mother’s unconditional love for their child, showcasing acceptance and understanding for their freedom of gender expression through the campaign imagery, A mother happily letting the child’s creativity soar to previously unexplored terrains, much like a satellite.
A highlight for us was collaborating with Bettina who is a freelance chef & Instagram influencer @bettinas_kitchen. We also had so much fun with the other talented artists who helped put the Satellite of Love concept together.
Our aim is for the Telstar Collection to help highlight a change in opinion and a focus on love and acceptance, to co-usher in a brand new era much like the original Telstar Satellite. Something which Tom Selmon captured beautifully.
Models: @bettinas_kitchen , @ caeloxx
Photo: @tomselmon
Stylist: @noemieschelbert
Hair: @shun.hairhead
Make-up: @porschepoon
Some of our favourite window display collaborations
Tropical Suburbia
For our summer campaign 2017 TROPICAL SUBURBIA, we decided to think outside the box a little and asked @foreveryoursbetty to be our model. Betty is a Scottish Entrepreneur / Creative and has unique look and vivid personality which we loved.
We thought she would fit perfectly with the Tropical Suburbia collection style and couldn’t wait to meet her.The photoshoot was a success and we thought that our
collaboration with Betty shone a new light
onto our shop window !
Bee Collection
For our bee window we collaborated with designer and illustrator, Suzanne Carpenter
@patternistas, who designed the colourful floral window vinyl and acrylic bee mobiles. Suzanne Carpenter is a Cardiff based illustrator and pattern designer. She grew up with a passion for paper collages, using bits of colour and textures from old magazines and transforming them into new pictures to illustrate brochures and books.